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How China Changed the American Lighting Industry by Jaron Schneider Brand recognition is a powerful motivator for consumers, as we tend to gravitate toward brands we trust. This phenomenon is evident even in the simplest of purchasing decisions, such as […]

As you all know, there was this amazing Shoot The Centerfold African adventure a little while ago and everybody keeps asking what on earth we did there. The time has finally come to reveal the first great photoshoot of our […]

Byron Newman rant One of the pitfalls of shooting almost exclusively on location is sometimes one finds oneself in a tiny bathroom with not enough room to swing a cat. This was such a case. Luckily, the bathroom led out […]

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