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Photokina has Been Suspended Until Further Notice

Posted on: 11-27-2020 Posted in: Photography

With great sadness, we’ve come to learn that Photokina has suspended their event after 70 years in the business, attracting photographers, camera manufacturers and creatives alike to see the latest releases in imaging technology from around the world.

The decision to suspend has been a long time coming. There was much discussion, mainly between manufacturers, who never gave up and kept “arranging the chairs,” trying to keep the industry upbeat and optimistic. With the decline in camera sales, along came COVID-19 and it became the last nail in the coffin. Just like all great things, unfortunately, they come to an end with time. We’ve seen the same occur in the publishing industry when it comes to magazines such as Playboy. Let this serve as a reminder, that we must follow the times and evolve or be left behind.

STC participated in Photokina three times, representing brands such as Hensel, Sunbounce and the Chimera Lighting company. We have many fond memories there and are proud to have had a chance to be part of the most extraordinary imaging convention on Earth. Below are a few images from our Photokina experience.

No 8 / Cologne, Germany, 27 November 2020 – Press Release

After 70 years, decreases in the imaging market force a hard cut

In view of the further massive decline in markets for imaging products, Koelnmesse has decided to discontinue organizing Photokina at its Cologne location for the time being. “Unfortunately, at present, the framework conditions in the industry do not provide a viable basis for the leading international trade fair for photography, video and imaging,” according to Gerald Böse, President and Chief Executive Officer of Koelnmesse. “This hard cut after a 70-year shared history was very difficult for us. The trend in this industry, with which we have always had a close and trusting partnership, is very painful for us to witness. But we are facing the situation with a clear, honest decision against continuing this event, a decision to which, unfortunately, we have no alternative.”

Even before the coronavirus pandemic began, the imaging market was already subject to strong upheaval, with annual declines in the double digits. The momentum in this direction intensified massively in 2020, most recently reporting a decline in the 50-percent range. Recently, these developments have had a profound effect on Photokina, which – in Cologne since 1950 – for generations has been the top address for the imaging industry and ranks among the most favorably and emotionally charged brands in the trade fair world. 

Since 2014, Koelnmesse, together with the German Photo Industry Association, has taken its cue from downward market trends, responding with adjustments to the underlying concept of the trade fair as well as considerable investment in new exhibitor and visitor segments. “These changes in conceptual design, along with a shift in intervals and a change of dates, did not fundamentally improve the situation of the event,” says Oliver Frese, Management Board member and Chief Operating Officer of Koelnmesse. “While there are more photographs taken today than ever before, the integration of smartphone photography and videography, together with image-based communication, e.g. via social media, was not able to cushion the elimination of large segments of the classic market. As a result, the overall situation is not compatible with the quality standards of Photokina as a globally renowned brand representing the highest quality and professionalism in the international imaging market.”

Koelnmesse has made its decision in close coordination with the German Photo Industry Association. Kai Hillebrandt, Chairman of that association, remarked: “Our partners in Cologne have done everything in their power to maintain Photokina as the leading global trade fair. Nonetheless, an event held in 2022 could not have met the expectations of the entire imaging community that those efforts were intended to serve. That is why we, on behalf of our association, are joining them in taking this regrettably unavoidable step. We would like to take this opportunity to thank the team in Cologne for a tremendous 70 years together!”

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