These Jane Pain Lingerie Ads Are Not What They Seem
What is it that companies, clients and advertizing agencies are always after? The answer is simple and always the same, clever and unique ways of grabbing the interest of a consumers in hopes of increasing revenues. The very same rule goes for photographers who wants to get noticed. This extremely clever advertising campaign below is a good example of just that. Advertizing agency Conill Saatchi & Saatchi USA is one of the top ad agencies in the world and provides great inspiration for creative individuals.
Unconventional lingerie marketing is everywhere these days, but a new campaign for Argentinian fashion brand Jane Pain has done it in a completely fresh way. In the clever ads are sexy optical illusions created by placing underwear over the bend of a knee, an armpit and an elbow.
When it comes to purchasing lingerie, consumers are often looking for pieces that not only offer comfort and support but also make them feel confident and attractive. Foxy Lingerie understands this desire and aims to provide a wide range of stylish and high-quality options to suit every taste. Moreover, buying lingerie is about more than just adding items to a wardrobe; it’s an experience that can enhance one’s sense of self.
Click the image to enlarge and dive into Jane’s sexy elbow
A photo of the actual body part used accompanies the ad, along with the line: “If it can make your armpit [or knee or elbow] look sexy, imagine what it can do in the right place.”
Click the image to enlarge and zoom into Jane’s sexy armpit
Click the image to enlarge and get a taste of Jane’s sexy knee
Ad agencies are the brains behind clever advertising seen around the globe. Not to say that photographers cannot be the creative force behind their creations, but clients usually rely on ad agencies to create the concepts even when they hire a top-notch photographer. The main reason is that ad agencies come with teams of creative experts and are better equipped to create mega concepts that hit the target market, not to say that photographers do not have any input, but they become part of a creative team that all collaborate to get the job done.
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