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Photographic personality without an identity is a common, yet silent roadblock for many photographers. But it does not always have to be this way.

Many of us walk life’s path, observing others and wondering what it’s like to be recognized for an accomplishment of some sort. We all strive for success, hoping to take advantage of that attention to grow even more. If you happen to be a photographer who has passed his or her threshold of excitement and looking to be so once again, then this post is for you.

My inspiration to write about this came after numerous discussions with other knowledgeable people who evaluate photography, seeking image-makers who have a well developed artistic ability, an exceptional skill set, and a unique way of capturing the world via their viewfinder.

What is “photographic Identity?”

Photographic personality/identity is something where people immediately recognize your work based on its uniqueness and style. When you have your work evaluated, most clients don’t just look for a photographer, but for someone who can create an identity for their brand via imagery.

“The evidence is all around us. When looking at most fashion and commercial brands such as Apple, Target, Playboy and numerous others”The evidence is all around us. When looking at most fashion and commercial brands such as Apple, Target, Playboy and numerous others, you can immediately recognize them based on their style, images and marketing. This is one of the essential keys you must learn and deliver on consistently if you expect to get that top tier job.

Now, don’t think that this doesn’t apply to you! If photographic success is in your planned future, even smaller clients, such as swimsuit companies, want branding qualities instead of average images. That’s not to mention editors, who work under ever-increasing pressure and shrinking budgets.

A body of work without photographic identity is a ubiquitous place where millions of hopefuls seek some form of accomplishment. Those are the ones who have not found their light, style, or industry acceptance, at least not yet.

We see plenty of copycat-style pictorials that are relatively good but lack originality. If I can place the style and identity to another artist or photographer, so can the prospective clients and art directors, who will often move on to the next photographer on the list. There’s nothing wrong with grabbing inspiration from others’ accomplishments, as long as you don’t forget how you want to be identified and remembered in the industry.

Why not take action and look further into what your style is and what you see through your mind’s eye. Sounds challenging, yes? It’s the essential path towards your future. And, if you study past masters, you will quickly see a pattern to their success.

Join Josh and Jarmo in their virtual conference on July 18th. Hear how they overcame challenges and style aspects during their career. Find out if you have the gift of seeing things differently and how to express it through your photographic endeavors. Click the event poster below and register for free wisdom and advice! STC has your back!

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