JOIN OUR MAILING LIST
  • Home
  • Santorini 2023
  • About
  • Gallery
    • This Was STC Miami 2021
    • This Was STC Santorini 2018
    • This Was STC Miami 2016
    • This Was STC Santorini 2015
    • This Was STC Miami 2015 – Temple House
    • This Was STC Miami 2014
    • This Was STC L.A. 2013
    • This Was STC Bahamas 2013
    • This Was Miami – STC Oct 13-14, 2012 Seminar / Workshop
    • This Was STC Miami 2012
    • This Was STC Vegas 2011 – 2
    • This Was STC Vegas 2011 – 1
    • This Was Miami 2011
  • Model Search
  • Store
  • Blog
  • Contact

Blog

Five Signs Photographers Are Using Social Media Incorrectly

Posted on: 11-6-2013 Posted in: Photography

Anybody can sign up for a social media account and understand its general premise. Does that make you capable of using it for your photography business? Like anything in business, social media done the right way requires extensive experience and understanding of people, some technology, and — most importantly — marketing.

Primarily, social media users fall into one of two areas: understanding that social media fits into the larger part of a photographer’s overall marketing goals, and the ability to see correlations between activities on social media and quantifiable returns on investment. (Like in grade school math class, you don’t get credit if you don’t show your work.)

You — or your social media marketing ‘pro’ — might be using social media the wrong way if:

school-iPad-290

You don’t measure ROI (Return on investment or time spend.)

You should be utilizing basic tools like Google Analytics (which is free, by the way) to understand what your customers really respond to. Pay close attention to whatever seems to help you generate more likes, clicks, and reach. Then, use tools like Analytics to see how the traffic is converting on your website. If you want to get a bit more robust, try simple, yet powerful analysis tools like Simplymeasured.com. They will help you stay connected with your audience and keep them interested as long as you can interpret the results correctly.

 

You call yourself a ‘guru’ or something similar

Keep your titles professional. Using a term like ‘guru’ usually screams that you’re a refugee from another industry and don’t really know what you’re doing. Anybody who has been in the marketing industry wants to create a professional appearance. Let others call you a guru if they’d like.

 

You’re not working with other departments in the business

Social media marketing is most efficient and effective when it’s coordinated with your branding, email, advertising, and other various marketing concepts. For instance, your web marketing can help drive your social media communities’ growth by linking back to your social network. Alternatively, you can gain potential leads and clients that can convert into sales by driving traffic back to your website through content marketing. If you create original content and you work upon your fan base’s or clients’ demands, you will then be a social media rock star.

 

You use a tweet-by-tweet strategy

It’s easy to sign up for a social media account. The real magic happens when you have a strategy. To create a one, you must learn to understand what your audience or clients need through analytics, then implement a process that drives measurable ROI. With this strategy, you can plan out social media initiatives like contests. Ensure that they are successful by planning appropriately and implementing flawlessly. If you’re running a social media program but you don’t know what you’re going to accomplish next month, you are doing it wrong.

 

You don’t build relationships or listen

Social media is all about relationships — that’s why it’s called “social” media. It will draw engagement, encourage brand advocacy, and keep your customers happy. To build these key relationships you must listen to your fans’ needs. They will do some of the work for you but you need to treat them right. Some photographers talk too much on social media. This comes across as “spamvertisement,” and their fans tune out. If a proverbial tree (your content) falls in the woods (into the newsfeed) but nobody cares, did it really happen?

If you want to learn more about marketing for photographers, stay tuned as we are working on a program coming in the near future.

STC-LA-seminar-568-banner
© 2013 Copyright ShootTheCenterfold.com. All rights reserved.

  • Popular Posts
  • Related Posts
  • How Your Photography Portfolio Can Help You Avoid Rejection
    How Your Photography Portfolio Can Help You Avoid Rejection
  • Hand Gestures: What do I do with my Hands?
    Hand Gestures: What do I do with my Hands?
  • The STC Graduates and Where are They Today? (Part 1)
    The STC Graduates and Where are They Today? (Part 1)
  • Fair Pay For Creators: Compensating Artists in the Age of AI Image Generation
    Fair Pay For Creators: Compensating Artists in the Age of AI Image Generation
  • How Your Photography Portfolio Can Help You Avoid Rejection
    How Your Photography Portfolio Can Help You Avoid Rejection
  • Hand Gestures: What do I do with my Hands?
    Hand Gestures: What do I do with my Hands?
  • The STC Graduates and Where are They Today? (Part 1)
    The STC Graduates and Where are They Today? (Part 1)
  • Fair Pay For Creators: Compensating Artists in the Age of AI Image Generation
    Fair Pay For Creators: Compensating Artists in the Age of AI Image Generation

Leave a Reply

Click here to cancel reply.

Twitter Feed

    Twitter not configured.

Archives

  • March 2023
  • February 2023
  • January 2023
  • October 2022
  • September 2022
  • April 2022
  • September 2021
  • June 2021
  • April 2021
  • February 2021
  • January 2021
  • November 2020
  • July 2020
  • June 2020
  • March 2020
  • February 2020
  • December 2019
  • November 2019
  • October 2019
  • September 2019
  • July 2019
  • June 2019
  • May 2019
  • April 2019
  • March 2019
  • February 2019
  • January 2019
  • December 2018
  • November 2018
  • October 2018
  • August 2018
  • July 2018
  • June 2018
  • April 2018
  • March 2018
  • February 2018
  • January 2018
  • December 2017
  • November 2017
  • October 2017
  • September 2017
  • August 2017
  • July 2017
  • June 2017
  • May 2017
  • April 2017
  • March 2017
  • February 2017
  • January 2017
  • December 2016
  • November 2016
  • October 2016
  • September 2016
  • August 2016
  • July 2016
  • June 2016
  • May 2016
  • April 2016
  • March 2016
  • February 2016
  • January 2016
  • December 2015
  • November 2015
  • October 2015
  • September 2015
  • August 2015
  • July 2015
  • June 2015
  • May 2015
  • April 2015
  • March 2015
  • February 2015
  • January 2015
  • December 2014
  • November 2014
  • October 2014
  • September 2014
  • August 2014
  • July 2014
  • June 2014
  • May 2014
  • April 2014
  • March 2014
  • February 2014
  • January 2014
  • December 2013
  • November 2013
  • October 2013
  • September 2013
  • August 2013
  • July 2013
  • June 2013
  • May 2013
  • April 2013
  • March 2013
  • February 2013
  • January 2013
  • December 2012
  • November 2012
  • October 2012
  • September 2012
  • August 2012
  • July 2012
  • June 2012
  • May 2012
  • April 2012
  • March 2012
  • February 2012
  • January 2012
  • December 2011
  • November 2011
  • October 2011
  • September 2011
  • August 2011
  • July 2011
  • June 2011
  • May 2011
  • April 2011
  • March 2011
  • February 2011
  • January 2011
  • September 2010

Search Blog

Recent Posts

  • How Your Photography Portfolio Can Help You Avoid Rejection How Your Photography Portfolio Can Help You Avoid Rejection
    03-17-2023
  • Hand Gestures: What do I do with my Hands? Hand Gestures: What do I do with my Hands?
    02-7-2023
  • The STC Graduates and Where are They Today? (Part 1) The STC Graduates and Where are They Today? (Part 1)
    01-22-2023

Popular Posts

Every photographer has a story to tell …
© 2011-2023 Shoot The Centerfold. All Rights Reserved
  • Privacy Policy
  • Customer Support
  • Ordering Details FAQ
  • Payment Methods
  • Return Policy FAQ
  • License Agreement
TwitterStumbleUponRedditDiggdel.icio.usFacebookLinkedIn