STC Miami 2018 Seminar/Workshop

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Welcome to STC 2018 

Shoot The Centerfold Seminar/Workshop

April 21-22, 2018 – Miami, Florida

 

The Best & Boldest Photography Seminar/Workshop Returns.

The STC Miami 2018 Master Photography Seminar/Workshop is a two day, immersive tutorial for beginner, intermediate and professional photographers seeking to take their photography to the next level. We have also added an optional third day, “The Profit – Business Day,” for those who wish to go deeper into the profitable details of the photography business.

Shoot The Centerfold Miami Seminar/Workshop hours – 9 a.m. to 5 p.m.

Two days packed with inspirational Masterclasses, in-depth Seminar demonstrations, Q & A’s, and invaluable networking opportunities.

  • A highly advanced professional seminar lecture and on-set demonstration at a reasonable price, making it a great value for all attendees.
  • Discover the difference when using a real Playboy Playmate and a top international agency represented model.
  • Step outside your comfort zone! Learn to utilize a world-class studio environment and see how to create professional pictorials for today’s market.
  • Learn what editors, clients, and the photo industry cannot ignore.
  • Learn to utilize a fully implemented studio setting, get the right mindset and create a reliable, consistent workflow that makes editors beg for more.
  • Learn Photoshop, editing, image consistency and cataloging with your favorite programs.
  • Photograph in a studio environment with incredible variety used by the world’s top clients such as Playboy, Vogue and hit musical artists.
  • See legendary Shoot The Centerfold photographers reveal their signature lighting techniques in demonstrations created for a beginner, intermediate, and advanced industry professional photographers.
  • Have your portfolio critiqued by STC professionals at the optional Business Seminar. Learn what editors and art directors are looking for in a photographer.
  • This seminar/workshop is about business, marketing, how to make money with your images and most importantly, learning how to deliver photography that editors cannot ignore.
  • Why learn from anybody else when you can learn from the best?
Register Here

Main Seminar,
April 21-22, 2018

$1099.00 Earlybird

Main Seminar Tickets

The Master Photography Seminar/Workshop is a two-day Masterclass for beginner, intermediate, or professional photographers who are looking to take their profession to the next level. If you like photographing Playmates, top models, or both, then you have come to the right place.
The seminar is scheduled for Saturday and Sunday, April 21-22, 2018 in Miami Beach, Florida.
 
$1249.00 Standard (After Jan 21st.)

Business Seminar, April 23, 2018

$695.00

Business Seminar Tickets

Knowledge without action (specifically, the right actions) most often results in, well, no results. In the first two days of the seminar/workshop, we’ll teach you the tools and methods that will help take your photography to the level you need to survive in today’s ruthlessly competitive market. The added business day on top of the two-day seminar/workshop is an optional (but strongly recommended) business course for those who want to take their photography business to new heights.

Miami Deposit
April 21-22, 2018

$500.00

Miami Deposit

Following some of our attendees’ requests, we will continue to provide alternative forms of payment to be more “wallet friendly.” You can now place a deposit of $500 to reserve your seat for the Miami seminar and pay the rest of the workshop fee in monthly installments (or as agreed).

Remaining Payment

(*All partial payments are due 30 days before the seminar starts.)

 

 

Cover model Ksenia Pilulka welcomes you to the STC Miami 2018 seminar

Our first model choice is no one else but our very own Ksenia Pilulka. It’s only natural since she recently became a Playboy cover model with a smoking 10-page pictorial photographed by Larry Johnson during his One-on-One session.

Ksenia, who is an STC veteran knows what photographers want. Ksenia is one of the original STC seminar models with a taste for success that shows. The only question. Will you be there to get the right shot to satisfy her and find future publishing opportunities?

ksenia welcomeGo behind the scenes with Ksenia

Ksenia-Cover-568Cover by Larry Johnson

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Meet the STC 2018 sponsors

SI Finalist Jade Williams Joins STC Miami 2018

Earlier this year, STC model Jade Williams was chosen out of more than 5000 applicants to participate in the Sports Illustrated Swimsuit casting in New York. She was one of only thirty models who got invited to the final casting/trial shoot.

Join STC Miami 2018 to photograph the stunning Jade yourself. Plus, see the workflow and edit of Jade’s mega shoot with Jarmo Pohjaniemi and STC attendee Doug Hill before it hits the newsstands.

This unique pictorial with its classic and new style combination has become one, if not the most wanted pictorials we have ever produced! It’s a perfect study example of the differences between good and great photography and what gives an image that much desired iconic look.

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Why Are We Different

Our educational edge is based on our extensive accomplishments and experience in the industry. We are internationally acclaimed photographers who have worked for, and some still work for Playboy and have created some of the most talked about pictorials published worldwide. Over the past decades, our collective work has been seen in almost every major publication as well as in advertising campaigns and fine-art galleries.

No other seminar can currently match the published body of work that we bring to the table. Also, we are still top working photographers in the industry who travel the world and are part of building the brands of many high-profile clients. From day one, the STC project was meant to connect the dots for those photographers who are willing to follow our success and take their photography to the next level. Our seminar attendees have the highest published rate of any other seminar in the industry. We don’t simply offer you a weekend full of fun but also an opportunity that can change your life. And that, my friends, is what makes us different.

 

Who joins the STC seminar and why?

We are often asked, “Am I knowledgeable enough to attend a Shoot The Centerfold seminar?” The answer is, most likely, yes! We have constructed our seminars to meet the needs and expectations of beginners as well as intermediate and advanced photographers. We understand that not everyone wants to make photography their career and that’s why we offer a wide range of options based on your desired aspirations and your current photography skills.

Attendees join Shoot The Centerfold for several reasons. Some of you might only want to a have an unforgettable weekend and a quick getaway from the cold of winter. This explains why the yearly STC seminar is held in Miami; no need to explain that upside too much here.

Many of you have joined the seminar to learn lighting and photography techniques and to have an opportunity to photograph our beautiful seminar models. STC is also a great place to test the new cutting-edge cameras and photography equipment either out of reach for many photographers or not even on the market yet.

The two-day seminar also includes extensive information about the business of photography from the very same people who created and still keep creating the look and style seen in top publications, advertisements and campaigns worldwide for the past 30 years.

By popular demand, we continue with an optional third day for the seminar that goes deeper into the business of photography and publishing. This specific day does not have any models (it’s OK, you’ll survive).

Instead, we will be focusing on how you should approach the market for your photography and how to elevate your photography and market it to turn it into a real profitable business. We will give you tips on how to improve your margins, bottom line, positioning in the market and objectively evaluate your strengths and weaknesses, so you can have the best possible chance to make it in the publishing industry.

We will instill in you a “never take no for an answer” attitude when it comes to your photography business. The STC team of experts consists of the icons of the industry, collectively holding centuries of combined experience. Let us save you from a steep learning curve and lead you in the right direction to make all of your dreams come true.

 

Photograph some of the most beautiful industry models and Playboy Playmates during STC Miami 2018.

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Model Noemi Kappel

Meet The Masters

How does Shoot The Centerfold chooses its models for the Seminars?

 

Our Seminar Location – Photopia Studios

During my photography career, I had the privilege to see some of the world’s most amazing places, from the magical Arctic Islands, the incredible Kalahari Desert, the enchanting Greek islands, and all the way to mysterious Asian countries.

Choosing the revised Photopia Studios in Miami for the next Shoot the Centerfold seminar/workshop, was a natural choice. Photopia Studios offer more variety and shoot locations than any other studio in Miami. The newly added surface-swimming pool was built with photographers in mind. The white elegant studio rooms with brand name and custom props are specifically designed to fit each studio room in most detail for its signature look.

Miami offers beauty and a “real world” photography experience where models and industry professionals come together. The importance of having the right shooting location is what keeps on inspiring photographers and visionaries alike. One of the fundamental elements for me is to mix theory with practicality; that’s the Shoot the Centerfold way. We strive to bring a professional atmosphere to an excellent learning experience for those who want a taste of the real thing.

Studio highlights

 

Photopia studio address: 363 NE 61st St, Miami, FL 33137

 

Capture-one-pro-xf-camera-system-cropFive state-of-the-art tethered shooting stations

Growth and wisdom are the essences at the STC seminars, and for your epic experience, we will have a variety of the latest Phase One XF camera bodies and IQ3 digital backs for you to use along with every single Schnieder Leaf Shutter lens made today. Dave Gallagher from Capture Integration will be present for workflow demonstrations and questions. Come and find out what creates the world’s best photography!

Stand out in a big way with the XF 100MP camera system.

Bigger is Better
The XF Camera System is built using full-frame Medium Format sensors 2.5 times larger than the ones found in high-end DSLRs. Sensors this large deliver a powerful combination of the highest possible resolution together with large, high dynamic range pixels and excellent wide angular response. The XF Camera System is quite literally the best of all worlds when it comes to digital image quality.

100MP resolution
The XF Camera System is available in multiple configurations, up to 100MP. Resolution this high delivers not only incredible detail but also provides creative flexibility, accommodating virtually any application requirement, be it print or digital.

Perfect 16-bit color
Balancing colors is equal parts art and science. Phase One has been working for over two decades to achieve perfection in colors across hardware and software, and the XF System is a direct reflection of that. You won’t find better color depth or rendering than with an XF Camera System.

14 stop dynamic range
Using large sensor technology, the XF Camera System delivers unparalleled dynamic range, retaining unmatched detail in both highlights and shadows. With the new and exclusive 100-megapixel imaging sensor, the XF Camera System delivers extreme long exposures of up to 60 minutes across 50MP, 60MP and 100MP configurations. An amazing creative tool, used by many of the world’s leading photographers.

 

Past Shoot The Centerfold Seminars

This is Shoot The Centerfold

We don’t expect everyone to know what Shoot The Centerfold is all about. We have prepared a few links for you to get familiar with some of the past STC experiences where photography, lighting, fun, and business are the spoken word. The everlasting memories, new friends, reuniting old ones, and connecting with the industry specialists are some of our many features.

Miami March 2015 – Read more

Miami march 2015

Miami October 2012 – Read more

Miami march 2012

Santorini Oct 2015 – Read more

Santorini 2015

 

Shoot The Centerfold Seminar on Publishing

One of the very exciting bonus perks of STC seminars is that Playboy likes to pick up and share the STC seminar experiences by printing them on the glossy pages of their magazine.

Also, many STC attendees’ work has appeared in Playboy as Playmate pictorials, features, and even covers. Now, that is what we call well-deserved success.

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Photographer Reggie Blatter finds success with STC

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The “Girls of STC” in Playboy

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Reggie Blatter’s 8 pages in Playboy

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Larry Johnson’s pictorial and cover

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From STC to Playboy cover model

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Playboy’s 8-page layout – Bali 2018

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Stefano Navarro’s Playboy pictorial

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Miami 2016 – 8 Pages in Playboy

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Santorini 2015 – 4 Pages in Playboy

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Miami 2014 – 6 Pages in Playboy

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Miami 2012 – 6 Pages in Playboy

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Cover by STC attendee Michael Sheller

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Playmate by attendee Steven Ruegnitz

 

Shoot The Centerfold on Commercial Publishing

Shoot The Centerfold’s primary focus is great photography and publishing. Our success is also inclusive of the commercial and fashion photography industries. Commercial photography is a lucrative and very competitive marketplace, and our specialty is now at your disposal. Many of our attendees’ seminar images end up in magazines, in catalogs, and even as posters in various styles in the industry. Join the forces and settle for nothing but the very best in photography.

 

Be a Winner

After each workshop or One-on-One session, we choose a winner or winning images created during the symposium which may get published as a full-page advertisement in Playboy or an ad campaign depending on a style. Here are a few samples.
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Reggie Blatter – Hensel

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Reggie Blatter – Hensel

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Ruzdi Ekenheim – Winner

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Multible Publishing Winners

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Michael Sheller – Winner

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Larry Johnson – Winner

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Joe Tejeda – Winner

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Welcome to STC Photography and Business

 

Photography is so much more than just a camera and taking pictures

One of the most overlooked areas in photography is the business aspect of running your studio. Photographers, being artists, for the most part, are not usually blessed with a core of business and financial wisdom necessary to establish and maintain a sufficient net income.

At Shoot The Centerfold, we know from experience how important it is to understand photographers’ rights, how to sell an image, secure publication rights and everything else of which you should be aware. Buying a new camera does not instantly make you a photographer, nor does it mean that money will start rolling in; it just means you’re the owner of a camera.

Unless you have skills, experience and the knowledge of how to sell and secure your image rights, your photography will be nothing more than an expensive hobby. Jarmo Pohjaniemi has been in the business for 30-plus years. His experience reaches into every aspect of photography, publishing, contracts and how to make money with your images. Take this unique opportunity to learn from the best in the business so you can learn how to make a profit.

Here are a few tips on how to prepare for your private portfolio review – (Included in third-day Business Seminar)

 

1. Select your best images

When selecting images for your portfolio review, be sure to choose eight to ten of your best images that show a variety of different styles. All the photos should be from different shoots that exemplify your range of experience from studio to location. The images do not need to be nude, but they can be if you feel strongly about them. Select images that do not have excessive Photoshop manipulation. We are evaluating your photography, not your Photoshop skills. Make sure the print size or viewing area of your image is no smaller than 5”x7” – an iPad, Kindle Fire, or other e-readers would be ideal. Please, no laptop images.

2. Make long story short

Every photographer has a story to tell, and we welcome them all. However, as good as you are in photojournalism, landscape photography, weddings, or even pet portraits; we are here to evaluate fashion and glamour photography. Please limit your selections to pertinent subject matter. Let your images do the talking, but feel free to ask questions. If you don’t, the answer will always be “no.”

3. Listen & learn

Chinese proverb states, “A single day’s conversation with a wise man is better than a year of studying alone.”

As this is very true, we recommend you bring a notepad and take notes for further studies. Also, while videotaping is prohibited, small digital voice recorders are acceptable. It is a rare opportunity to be able to meet and have your photos evaluated by STC professionals. Our goal is to give you the benefit of our many years of experience to advance your photo and business skills.

 

 

Starting Your Own Photography Business and How to Make it Profitable

Most photographers that buy photo equipment, whether it be cameras, lenses, lights or other items for their work, think once they acquire what they need their future is secure. Unfortunately, it doesn’t always work that way. Now that you’ve spent a sizable amount of money on equipment, you’ve got to figure out a way to dig yourself out of the financial hole you’ve made in your wallet. Unless you already have a good list of clients, you’ve probably found out receiving a return on your investment isn’t as easy as you thought it’d be. Sound familiar?

Editors are familiar with photographers spending extravagant amounts of money on equipment, both in studios and location expenses. If you’re assuming we’ve heard some pretty good horror stories and more from the photographers who submit their images to us, you’d be correct.

So what does an editor look for in a photographer when they approach us in the hopes of getting published and receiving future assignments? Each case is different, and the winners are those who have their business plan together and can swim with the sharks.

Any established photo editor wants to make sure that their working relationship with the photographer is efficient with no unpleasant surprises along the way. As longtime Playboy’s Director of Photography Gary Cole puts it, “I cannot publish your excuses instead of your images.”

Every day, there are hurdles and obstacles for editors and photographers alike. By attending the seminar, you are preparing yourself to avoid the setbacks and learn how to run a photo business as it should. You have come to the right place because you will not find better mentors with the unique, expansive experience held by Jarmo Pohjaniemi.

Evaluate and Develop Your Photography Business

Below you will find some topics and advice on what to look for when starting your photography business:
 
  • Have a plan (a good one)
  • Determine if the photography business suits you
  • Get some experience. Come to Shoot The Centerfold seminars
  • Put together a bulletproof business plan
  • Fight inexperience with advice
  • Determine if you need financing
  • Put together your initial marketing plan
  • Build your company’s infrastructure early
  • Use the web for information
  • Make paying for your items or services convenient
  • Follow the money
 
 

During the business sessions, you will also receive advice on:

 
  • Deciding on a legal structure for your business
  • Choosing a name for your business
  • Registering your business name
  • Preparing organizational paperwork
  • Calculating and paying taxes

 

Register Here

Main Seminar,
April 21-22, 2018

$1249.00 Standard

Main Seminar Tickets

The Master Photography Seminar/Workshop is a two-day Masterclass for beginner, intermediate, or professional photographers who are looking to take their profession to the next level. If you like photographing Playmates, top models, or both, then you have come to the right place.
The seminar is scheduled for Saturday and Sunday, April 21-22, 2018 in Miami Beach, Florida.
 
$1249.00 Standard (After Jan 21st.)

Business Seminar, April 23, 2018

$695.00

Business Seminar Tickets

Knowledge without action (specifically, the right actions) most often results in, well, no results. In the first two days of the seminar/workshop, we’ll teach you the tools and methods that will help take your photography to the level you need to survive in today’s ruthlessly competitive market. The added business day on top of the two-day seminar/workshop is an optional (but strongly recommended) business course for those who want to take their photography business to new heights.

Miami Deposit
April 21-22, 2018

$500.00

Miami Deposit

Following some of our attendees’ requests, we will continue to provide alternative forms of payment to be more “wallet friendly.” You can now place a deposit of $500 to reserve your seat for the Miami seminar and pay the rest of the workshop fee in monthly installments (or as agreed).

Remaining Payment

(*All partial payments are due 30 days before the seminar starts.)

Need a Flexible Payment Plan?

Following some of our attendees’ requests, we decided to provide alternative forms of payment in order to be more “wallet-friendly”. Send us an email and we will work with you on different options to make it happen. Our Miami seminar/workshop will be our ultimate experience and not one to miss!

Frequently Asked Questions

Attendee Testimonials

 

  • *The program is subject to change without notice.
  • *Refunds & Cancellations: enrollment is limited; therefore your commitment is important to us. If you must withdraw from a seminar, we provide this refund policy: A $25 administrative fee will be charged for all cancellations. If you cancel 30 days prior to the start of the seminar, we will retain 50% of the total seminar fee, unless we are able to fill your spot. If you cancel 15 days or less prior to the start date of the seminar, we will retain 100% of the seminar fee unless we are able to fill your spot. *No refunds are given on deposit payments.

 

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